Concept Work
Alcohol redesign of current brand and introduction of
higher price point label to spirit line. Kelt Cognac is known for its ocean
matured process. Both redesigns showcase a refined and elegant
aesthetic that focus on their nautical features. Through the introduction of their
higher price point spirit, emphasis was placed on retaining the current
consumers while attracting new ones. The label aims to appeal to an older and
more sophisticated audience, thus their 180 year old process is celebrated
through an exclusive anniversary vintage blend.
